Monetate: The Internet Personalization Superstar

     The internet becomes more personal to its consumers every single day. As the internet is being personalized, the market for companies who do this personalization is rapidly growing. There are several providers in business who are making the lives of advertisers much easier and doing all the work for them. One website, Monetate, seems to be on the way to monopolizing this large field. Monetate's slogan-- "empowers marketers." So, what is Monetate doing that is so empowering that it is used by over sixty percent of online marketers. One reason being that the company does all the work, from coding to approval. Monetate also have employees that love working for them. Other companies like Baynote and Fredhopper are going to have to pick up their game if they want to be frontrunners in internet personalization providing.